<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Stève Cattin</title><description>Notes on leadership, brand, founding, and the quieter seasons in between.</description><link>https://stevecattin.com/</link><language>en-us</language><item><title>A long table in the south</title><link>https://stevecattin.com/blog/a-long-table-in-the-south/</link><guid isPermaLink="true">https://stevecattin.com/blog/a-long-table-in-the-south/</guid><description>On hospitality, inheritance, and the table I&apos;m building, eventually.</description><pubDate>Thu, 07 May 2026 00:00:00 GMT</pubDate><category>Personal</category></item><item><title>The most important KPI for marketers, six years later</title><link>https://stevecattin.com/blog/most-important-kpi-marketers-revisited/</link><guid isPermaLink="true">https://stevecattin.com/blog/most-important-kpi-marketers-revisited/</guid><description>I wrote about the CAC-to-CLV ratio in 2020. Six years and one AI revolution later, here&apos;s what actually changed – and what didn&apos;t.</description><pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate><category>Marketing</category></item><item><title>Stories are the operating system</title><link>https://stevecattin.com/blog/stories-are-the-operating-system/</link><guid isPermaLink="true">https://stevecattin.com/blog/stories-are-the-operating-system/</guid><description>Every company is a story running on a set of humans. When the story breaks, the org chart can&apos;t save you.</description><pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate><category>Leadership</category></item><item><title>The AI Marketing Ascendancy Framework</title><link>https://stevecattin.com/blog/the-ai-marketing-ascendancy-framework/</link><guid isPermaLink="true">https://stevecattin.com/blog/the-ai-marketing-ascendancy-framework/</guid><description>A practical framework for moving marketing teams from AI-curious to AI-confident. Internal and external challenges, use cases across the value chain, and a maturity model for people, processes, and technology.</description><pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate><category>Marketing</category></item><item><title>We all saw it. No one should ignore it or normalize it.</title><link>https://stevecattin.com/blog/we-all-saw-it-no-one-should-ignore-it/</link><guid isPermaLink="true">https://stevecattin.com/blog/we-all-saw-it-no-one-should-ignore-it/</guid><description>On choosing not to stay silent. A response to seeing a Nazi salute on live TV in 2025, and a question to anyone who feels too small to speak up.</description><pubDate>Wed, 22 Jan 2025 00:00:00 GMT</pubDate><category>Personal</category></item><item><title>Creating Certainty in an Uncertain World: How Psychological Safety Shapes High Performing Teams</title><link>https://stevecattin.com/blog/psychological-safety-shapes-high-performing-teams/</link><guid isPermaLink="true">https://stevecattin.com/blog/psychological-safety-shapes-high-performing-teams/</guid><description>The simplest, most powerful shift a leader can make: replace the blame-game with curiosity. How psychological safety creates high-performing teams in uncertain conditions.</description><pubDate>Tue, 03 Nov 2020 00:00:00 GMT</pubDate><category>Leadership</category></item><item><title>Do you matter (to your customers)?</title><link>https://stevecattin.com/blog/do-you-matter-to-your-customers/</link><guid isPermaLink="true">https://stevecattin.com/blog/do-you-matter-to-your-customers/</guid><description>Four questions to make sure your brand actually resonates. Why empathy beats statements, and how to test relevance for every persona, every campaign.</description><pubDate>Thu, 26 Mar 2020 00:00:00 GMT</pubDate><category>Marketing</category></item><item><title>Do something! How to make work progress when you feel stuck.</title><link>https://stevecattin.com/blog/do-something-how-to-make-work-progress-when-you-feel-stuck/</link><guid isPermaLink="true">https://stevecattin.com/blog/do-something-how-to-make-work-progress-when-you-feel-stuck/</guid><description>A short reminder for anyone stuck. Inspiration follows action, not the other way around. The first sentence is the only one that matters.</description><pubDate>Thu, 05 Mar 2020 00:00:00 GMT</pubDate><category>Leadership</category></item><item><title>It only takes 2 things to be a good manager</title><link>https://stevecattin.com/blog/what-makes-a-good-team-manager/</link><guid isPermaLink="true">https://stevecattin.com/blog/what-makes-a-good-team-manager/</guid><description>Two things separate great managers from average ones. Give people space, then let them inspire you. Everything else follows.</description><pubDate>Thu, 20 Feb 2020 00:00:00 GMT</pubDate><category>Leadership</category></item><item><title>The most important KPI for Marketers</title><link>https://stevecattin.com/blog/most-important-kpi-marketers/</link><guid isPermaLink="true">https://stevecattin.com/blog/most-important-kpi-marketers/</guid><description>If you had to pick one number, it would be the CAC-to-CLV ratio. Why this single metric earns marketers a seat at the board&apos;s table.</description><pubDate>Tue, 18 Feb 2020 00:00:00 GMT</pubDate><category>Marketing</category></item><item><title>Make decisions faster at work: with a *ching*</title><link>https://stevecattin.com/blog/make-decisions-faster-at-work/</link><guid isPermaLink="true">https://stevecattin.com/blog/make-decisions-faster-at-work/</guid><description>What Marie Kondo&apos;s KonMari method has to do with hiring, creating, and choosing partners. The case for spark joy as an assessment tool at work.</description><pubDate>Mon, 17 Feb 2020 00:00:00 GMT</pubDate><category>Leadership</category></item><item><title>If growth doesn&apos;t grow on trees, where does it?</title><link>https://stevecattin.com/blog/where-to-find-growth/</link><guid isPermaLink="true">https://stevecattin.com/blog/where-to-find-growth/</guid><description>Growth doesn&apos;t come from one magic hack. A look at why the magicians of growth-hacking rarely deliver, and what actually compounds for the long run.</description><pubDate>Sat, 15 Feb 2020 00:00:00 GMT</pubDate><category>Marketing</category></item><item><title>I&apos;m here to inspire / be inspired. Not to fight.</title><link>https://stevecattin.com/blog/im-here-to-inspire-be-inspired-not-to-fight/</link><guid isPermaLink="true">https://stevecattin.com/blog/im-here-to-inspire-be-inspired-not-to-fight/</guid><description>On what kind of leader to be after being told &apos;we want to fight with you&apos; in a meeting. The case for inspiration over confrontation, and progress over perfection.</description><pubDate>Sun, 21 Jul 2019 00:00:00 GMT</pubDate><category>Personal</category></item></channel></rss>