A few days ago, I was reflecting on the typical traits of a good manager and what I believe is good leadership. I was thinking about my own personal experiences – both as an employee and a manager – and it actually seemed pretty simple to me: assuming that you hired the right people, it…
If you had to choose one KPI on which to focus as a Marketer or a Growth Hacker, which one would it be? and why? Nowadays Marketers and Growth hackers navigate in a sea of metrics, everything is tracked, turned into data, signals, insights, goals, etc. There’s so much to look at that you easily…
By now, everyone (with a Netflix subscription) knows who Marie Kondo is, and can probably tell you that her main business is to clean and declutter your home. But did you know that her method could be easily applied in a business environment? I met Marie and her method, or rather her book, in a…
“Hey, can you create a Growth hack that will skyrocket our numbers, have customers arrive en-masse and make us all rich?”. Every single company dreams of the Dropbox kind-of-hack, yet only a few found their killer hack. Why is it so? And why is Growth hacking somewhat perceived as ”Referral Marketing under steroids” when it…