Fractional Executive. Advisor. Sparring Partner.
We're all made of stories.
Hi, I'm Stève! I work with founders, execs and their teams when things get complicated. Twenty years across GTM, Ops and People – fifteen of them in B2B Tech, two acquisitions in – here's what I've learned: when something isn't working, it's rarely just the plan or just the team. It's usually the space, and the stories, between them.
Recent thinking
Essays, frameworks, and the occasional strong opinion.
The framework I built
The AI Marketing Ascendancy Framework.
My framework for moving marketing teams from AI-curious to AI-confident – across people, processes, and technology.
Read the framework