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Fractional Executive. Advisor. Sparring Partner.

We're all made of stories.

Hi, I'm Stève! I work with founders, execs and their teams when things get complicated. Twenty years across GTM, Ops and People – fifteen of them in B2B Tech, two acquisitions in – here's what I've learned: when something isn't working, it's rarely just the plan or just the team. It's usually the space, and the stories, between them.

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Portrait of Stève Cattin

Recent thinking

Essays, frameworks, and the occasional strong opinion.

The framework I built

The AI Marketing Ascendancy Framework.

My framework for moving marketing teams from AI-curious to AI-confident – across people, processes, and technology.

Read the framework

In their words

What it's like to work with me.

I don't think there is anything that Stève can't do. His creativity and strategic guidance strengthened our brand across new markets, and his understanding of brand storytelling makes him an asset to any organization.
Christina Nahal
Stève was the ideal manager – leadership came naturally to him. He checked in on how the team was feeling, kept morale high, and gave us the space to own our work. His mentorship made me better, both professionally and personally.
Berin Sadikovic