Here’s what 15 years in B2B tech and two acquisitions will teach you: when something isn’t working, it’s rarely just the plan. And it’s rarely just the team. It’s usually the space between them – where clarity breaks down, where ownership gets fuzzy, where smart people produce the wrong results anyway.

I’ve spent my career working in those in-between spaces. Between the people building features and customers paying for benefits – which is often the most expensive translation no one budgets for. Between American ambition and European execution. Between the strategy that makes sense on paper and the team that has to believe it enough to deliver it. Reach out if you’d like to hear more.