Stève Cattin

Fractional Executive. Advisor. Sparring Partner.

We're all made of stories.

Hi, I'm Stève! I work with founders, execs and their teams when things get complicated. 15+ years of B2B Tech, in GTM, Ops and People positions – and 2 acquisitions in, here's what I've learned: when something isn't working, it's rarely just the plan or just the team. It's usually the space, and the stories, between them.

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Portrait of Stève Cattin

Recent thinking

Essays, frameworks, and the occasional strong opinion.

Personal
A long table in the south
· 5 min
Marketing
The most important KPI for marketers, six years later
· 7 min
Leadership
Stories are the operating system
· 6 min

The framework I built

The AI Marketing Ascendancy Framework.

My framework for moving marketing teams from AI-curious to AI-confident – across people, processes, and technology.

Read the framework