Stève Cattin

Hi, I'm Stève.

When growth gets complicated.

I partner with founders, execs and their teams to make their marketing and go-to-market work. I take care of the system – the strategy, the processes, the goals – and of what no spreadsheet captures: how people feel, the energy in the room, the things left untold.

When to work with me
Portrait of Stève Cattin on a New York City street

When to work with me

Companies scale faster than the way they're run.

  1. № 01

    Your go-to-market grew by instinct. Now it has to grow by design.

    A round just closed, or a new CEO arrived. We work out what to build, what to buy, and what to stop paying for.

  2. № 02

    Growth has stalled, and no one can say why.

    It's rarely just the funnel. More often, it's a team fighting a system it has outgrown.

  3. № 03

    You're taking something new to market.

    A new country, product or segment. We find where it's likely to break, and fix that first.

  4. № 04

    Something big is coming.

    A raise, an exit, a restructuring. Someone who has been through it, alongside the CEO and the team.

Investor with a portfolio company in one of these moments? Same conversation.

The full picture on Work with me →

In their words

Stève doesn't just deliver results – he builds high-performing teams. He energizes people, fosters creativity, and creates a real sense of ownership and alignment, paired with a structured approach that drives focus and performance.
Karen Clarke Karen Clarke Board Member, Advisor & CRO · Upstack, AMCS Group, Berkshire Partners
Stève demonstrated great problem-solving skills as we worked to turn around the Tango GTM approach. He dug in to uncover root causes, laid out well-structured fixes that enabled strong cross-functional collaboration, and implemented measurement mechanisms so we could see what did or did not work.
Kristin Johnsen Kristin Johnsen Board Member, Tango · former Corporate VP, Microsoft
I don't think there is anything that Stève can't do. His creativity and strategic guidance strengthened our brand across new markets, and his understanding of brand storytelling makes him an asset to any organization.
Christina Nahal Christina Nahal Marketing & Brand Advisor · former SVP of Marketing, Thirdera
Stève was the ideal manager – leadership came naturally to him. He checked in on how the team was feeling, kept morale high, and gave us the space to own our work. His mentorship made me better, both professionally and personally.
Berin Sadikovic Berin Sadikovic IS Business Analyst, ABB

The framework I built

The AI Marketing Ascendancy Framework.

Achieving AI marketing ascendancy across people, processes, and technology – five stages, from AI-curious to AI-confident. I meet your team where it is, and take it where it needs to be.

Explore the framework →

Selected writing

Essays, field notes, and the occasional strong opinion.

All writing →

Where we start

Something stuck? Start with the story.

Tell me what's happening. We'll figure out together where to begin.

When to work with me →