About
I help founders and senior leaders solve their challenges, with care, respect and curiosity. Marketer by training with a People & Operations track record. Storyteller and advisor wherever I'm allowed.
When something isn't working, it's rarely just the plan. And it's rarely just the team. It's usually the space, the stories and the conversations between them. Where clarity breaks down, where ownership gets fuzzy, where smart people produce the wrong results anyway.
I've spent most of my career working in those in-between spaces.
I'm drawn to people who are translating between worlds – a technical founder learning to be a storyteller, a marketer learning to run a P&L, a CEO trying to build a company that matches who they actually are, rather than who they thought they were supposed to be.
I've been lucky enough to do that work from the inside and lived through some very defining experiences: 2 acquisitions, building and scaling small-team Series A companies and also the difficult task of downsizing them. From VC-funded startups in Switzerland, Fortune 500 companies, and all the way to the executive leadership of a US-headquartered, PE-backed company. From Marketing to People, to Operations. From hands-on work with the team – aligning elements on a slide deck – to strategic conversations with my peers and the Board.
Through it all, one constant: the better path is one made of curiosity, lack of ego and a genuine love for succeeding collectively rather than individually.
The obvious next step after a seat at the executive table would be another seat at the executive table. That's not what pulls me. What gives me energy is the creative part – solving problems, and the quiet conversation with a leader about what's really going on. I also want the future to hold space for a personal dream that is close to my heart, and this is why a different path attracts me:
Fewer companies than I could take. More depth with each.
If any of that resonates, !
Want the full detail? It's all on my LinkedIn profile.
SVP Marketing at Tango. Came in through the acquisition, took the team over, ended up on the executive leadership team of the company that bought us. PE-backed, US-headquartered.
Second exit: Locatee acquired by Tango. We restructured the company and ran a sale process under pressure. I sat at the table with our co-CEOs, CFO, board, and the acquirer – while holding the team together through it.
Joined Locatee post Series A as Head of Marketing. Building the organization for scale.
Bringing Good Food at Work to more employees, as Growth Lead at FELFEL. A passion for a physical product, designed and shipped into real offices.
First exit. Aspediens acquired by CSC/DXC Technology. Suddenly colleagues on every continent and a Fortune 500 brand to integrate. The work shifted to building bridges – between teams, countries, and two very different ways of doing business.
Joined Aspediens as Head of Marketing. 30 people on day one. 100+ the day we were acquired.
Coordinating digital marketing across 25 countries at Parker Hannifin. First taste of how a Fortune 500 actually moves – and where the gap sits between HQ and the field.
First job. École hôtelière de Lausanne. The world's leading hospitality school doesn't just teach you to love detail. It trains you to read a room: who feels welcome, who doesn't, what the energy needs. The origin is here.
I would rather say the obvious thing first and be useful than say the interesting thing first and be impressive. Most founders and CEOs are drowning in clever. What they need is a person who will tell them the obvious, out loud.
The best solutions don't live in any one person's head. Curiosity allows me to tap into the collective intelligence, and surface what no single perspective could see alone. It also implies the need for a low ego, that makes it possible to be genuinely open to someone else's point of view. It all travels together: when you stay curious, and hold your ideas loosely, you give everyone – including yourself – the best shot at the right answer.
I hold the operator and the human at the same time… and the spreadsheet and the late-night conversation. People work with me because business and the people who make the business matter equally. I listen, make it safe and hold space. Oh, and I tell jokes.
Discipline, thoughtfulness and essentialism are some of the words you'll hear me use when describing how I work. Most problems don't need more – they need less, done better, repeatedly. It means finding the lever that moves everything else, and pulling it with full attention. Constant progress on the right problem beats frantic motion on the wrong ones every time.
The Work with me page is where principles meet practice.
Are we a match?
A twenty-minute intro call. No deck, no pre-work. I'll ask what's actually going on. If the fit is real, we'll both know by the end.