I developed this framework because I couldn’t find one that truly met my needs—so I built what I wished existed. It’s designed to help you and your team move from AI-curious to AI-confident. It outlines internal and external challenges, maps practical AI use cases across the marketing value chain, and introduces a maturity model spanning…
What we saw was an educated billionaire making a Nazi salute—twice—on live TV, in a country long held as a safe haven for those fleeing tyranny. No, there’s nothing “Roman” about it. No, there’s no room for interpretation. Watch the video if you doubt the picture. And to all those that are rationalizing, saying that…
By sheer coincidence, three conversations I had last week all pointed to the same topic, that I could only name after the third conversation: psychological safety. One of those typical leadership topics I like to explore and wanted to share. “The highest-performing teams have one thing in common: psychological safety, the belief that you won’t…
Or said differently: are you relevant, here and now? Too often, marketers, brand managers – and even growth hackers – project their brand and product to the market with statements, claims, missions, visions, etc. that are one-sided. They do not consider the wishes, needs, and views of their audience. They lack empathy. Some other times,…
There’s one book that had a significant impact on my way of seeing work and life in general. “The subtle art of not giving a f*ck” by Mark Manson, which in contradiction to the title is not about “not giving a f*ck” but about giving the right f*cks. The one part in particular that I…
A few days ago, I was reflecting on the typical traits of a good manager and what I believe is good leadership. I was thinking about my own personal experiences – both as an employee and a manager – and it actually seemed pretty simple to me: assuming that you hired the right people, it…
If you had to choose one KPI on which to focus as a Marketer or a Growth Hacker, which one would it be? and why? Nowadays Marketers and Growth hackers navigate in a sea of metrics, everything is tracked, turned into data, signals, insights, goals, etc. There’s so much to look at that you easily…
By now, everyone (with a Netflix subscription) knows who Marie Kondo is, and can probably tell you that her main business is to clean and declutter your home. But did you know that her method could be easily applied in a business environment? I met Marie and her method, or rather her book, in a…
“Hey, can you create a Growth hack that will skyrocket our numbers, have customers arrive en-masse and make us all rich?”. Every single company dreams of the Dropbox kind-of-hack, yet only a few found their killer hack. Why is it so? And why is Growth hacking somewhat perceived as ”Referral Marketing under steroids” when it…
The workplace is a jungle. Full of various “species”, each with their own survival tactics and place in the food chain. I mean, for real: “office politics” is just a polite way of describing the ongoing fight for territory, resources and survival that happens at the workplace. Knowing this well, why have I been surprised…